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Il mercato brasiliano

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Il fatturato dell’industria brasiliana dell’imballaggio nel 2014 risulta in calo ma meno della recessione del comparto industriale, quindi in termini relativi si può parlare di un’annata positiva: 19,13 miliardi di dollari, con un decremento a valore dell’1,47% rispetto al 2013 contro il -3,23% dell’intero comparto manifatturiero. Il vetro è risultato il materiale d’imballaggio in controtendenza, con una crescita dello 0,41%. Stabile l’occupazione, a 227.321 addetti, e la bilancia commerciale del settore, storicamente in deficit (532 milioni di dollari di export contro 860 di importazioni). Il settore alimentare e quello della moda hanno rallentato la domanda di imballaggi più di tutti. Nel food, il comparto delle bevande è apparso in crescita dello 0,8%, mentre quello delle conserve e delle salse addirittura di oltre il 7%.

English text

Tetra Prisma Aseptic package used by Coca-Cola wins packaging award

Coca-Cola’s Del Valle Reserva brand of juice won the Technology in Beverage Packaging prize at the 2014 ABRE Awards for being the first brand to use Tetra Pak cartons with bio-based low-density polyethylene (LDPE) films derived from sugar cane.

Turnover of Brazilian packaging industry is positive in 2014. According to the research conducted by Fundação Getúlio Vargas (FGV), exclusively for ABRE (Brazilian Packaging Association), a WPO member, the sector produced the equivalent of US$ 19.13 billion (R$ 55.1 billion), beside a decrease of 1.47% in the volume compared to 2013. “This fall is not so significant when compared to the fall registered in the Brazilian industry in general in the same year: 3.23%”, explains Salomão Quadros, from IBRE/FGV. The value of production contributed 1.09% to the GNP, better than 2013 – 1.07%, but worse than 1.44% from 2004. When we analyze the GNP there are a lot of factors involved and one of them is the increase in participation of services in the last years”, says Quadros. The research also shows that the fall in production affected all packaging segments, except glass that registered an increase of 1.86%; the worst performance was wood, with a decrease of 18.25%. AS a result, the industry ended 2014 with 227,321 jobs in December, 0.41% less compared to December 2013. The trade balance was in deficit, this is not a surprise if we consider the sector was not a traditional exporter. Exports achieved were US$ 523.2 million, against US$ 860.2 million of imports. The main exported item was glass packaging and the main imported one was plastic packaging. Beside macro economic and political factors, the performance of Brazilian packaging industry in 2014 was affected by the performance of packaging users, food and clothes registered, a decrease of 1.42% and 3.19%. In food, sugar and chicken meat were the most affected, with falls of 3.04% and 2.90% respectively. Beverages, pharmaceutical, perfumes, soaps, detergents and cleaning products, preserved food, sauces, oils and vegetal fat registered an increase in 2014. Some of them, like beverages, registered a more modest increase ­ 0.80% ­ and others a more aggressive one, like preserved food and sauces, +7.69%. (Source: Abre.org)

Autore: Luca Maria De Nardo

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